StudioAnchorCompare · Email
Reach vs Mailchimp for dance studios
Mailchimp is a general email platform for any business. Reach is the email tool in StudioAnchor, built around studio families: tagged by class, age or season, with welcome emails and recital reminders. Here’s how they compare on price at studio list sizes, and what each is built for.
Updated
Price
What each costs at studio list sizes.
Mailchimp prices by number of contacts. Reach prices by plan: Studio covers up to 2,500 contacts and Pro has no contact limit. Monthly prices, in US dollars, without annual discounts:
| Contacts | Mailchimp Essentials | Mailchimp Standard | Reach |
|---|---|---|---|
| Up to 250 | Free plan | Free plan | Free plan |
| Up to 500 | $13 | $20 | $20 (Studio) |
| 501–1,500 | $26.50 | $45 | $20 (Studio) |
| 1,501–2,500 | $45 | $60 | $20 (Studio) |
| 2,501–5,000 | $75 | $100 | $49 (Pro) |
Monthly email sends
Mailchimp’s send limit grows with your list: 10 times your contacts on Essentials and 12 times on Standard. Reach’s is set by plan: 10,000 a month on Studio and 40,000 on Pro. A studio with 2,000 families emailing weekly sends about 8,000 emails a month, which fits Studio. Email the same list three times a week and you’d need Pro, or Mailchimp’s higher limit.
Features
What each is built around.
| Mailchimp | Reach | |
|---|---|---|
| Built for | Any business, including online stores | Studios and community businesses |
| Free plan | 250 contacts, 500 sends a month (250 a day) | Free: 250 contacts, 500 emails a month |
| Automated emails | Essentials: flows up to 4 steps. Standard: up to 200 flows | Studio: sequences up to 5 steps. Pro: no step limit, with branches |
| Team seats | Essentials 3, Standard 5 | Studio 3, Pro unlimited |
| Text messages | SMS add-on | Not offered |
| AI help | Generative AI features on Standard | Ryla drafts emails on Studio and Pro |
| Use from ChatGPT or Claude | Not advertised | Yes, on Studio and Pro |
Which to pick
An honest answer.
Mailchimp is the better fit if email is part of a bigger online-store setup, if you want texts and email in one tool, or if you send more than 40,000 emails a month.
Reach is the better fit if you’re a studio emailing families by class and season, with a list between a few hundred and a few thousand people. That’s where the price gap is widest, and Reach’s tags, welcome sequences and ChatGPT and Claude access are built for exactly that.
Questions
Is Reach cheaper than Mailchimp for a dance studio?
At most studio list sizes, yes. Reach Studio is $20 a month for up to 2,500 contacts. Mailchimp’s Standard plan is $45 a month at 501–1,500 contacts and $60 at 1,501–2,500 (Essentials: $26.50 and $45), on Mailchimp’s pricing page on October 24, 2026. Mailchimp includes more monthly sends at the larger sizes, so check both against how often you email.
Do both have a free plan?
Yes, and they’re the same size: 250 contacts and 500 emails a month. Mailchimp’s free plan also caps sends at 250 a day.
Can I move my list from Mailchimp to Reach?
Yes. Export your audience from Mailchimp as a CSV file and import it into Reach. Keep people who unsubscribed in Mailchimp marked that way, and don’t email them from Reach.
Does Reach do text messages like Mailchimp’s SMS add-on?
No. Reach is email only.
Sources
Competitor and rule details come from each organization’s own pages, checked on the date shown. Prices and plans change; check the source before you buy.
- Mailchimp marketing pricing checked October 24, 2026
- Mailchimp: About Mailchimp pricing plans checked October 24, 2026